Values
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Rafiki translates into friend. Uphold the bar of sincerity and investment a friend would make.
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Build companies we’d proudly recommend to friends and family as consumers and employees.
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Always be upbeat and approachable. Building together should be fun, not a chore.
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Invest in the ripple effect of good will; it's better to be overly generous.
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Reputation will always outlast fees.
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Connect dots to advisers, investors and problem solvers wherever possible.
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Advocate that diversity is complex and critical, not binary and a bonus. Strive for diversity of thought and equity of opportunity.
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Serve as a passionate, informed and curious ambassador for partners.
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A relentless work ethic, radical candour, intellectual curiosity, proactivity and empathy serve as the best toolkit for problem solving.
- Build success stories not dependencies.
Strategy
Execution
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Never be precious. Building requires rolling up your sleeves, finding and cleaning the mess.
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Tackle immediate needs whilst identifying and solving underlying problems.
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Always be reachable and responsive. Growth is real-time decision making.
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Uphold the highest bar in differentiating between finding a great candidate and hiring the perfect candidate.
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Construct process as the accelerant to growth, not throttle.
